.BB
.BB is a new bank branch concept from Banco do Brasil, mixing physical and digital. Its pilot project takes place in Recife, a Brazilian state rich in culture, explored in the language of the campaign.
Banco do Brasil's new physical + digital meeting point.
DOOH
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.BB is a physical + digital space. So a few days before the agency opened, we spread frontlights that encouraged people to put a geolocation code on Google. And so, in a digital way, they could find the physical bank branch.
When searching for this code, they fall directly to the .BB location and the link to the receptive. With the Google Maps location, people can now trace the route from where they are directly to the new branch.
